The days of checking real estate listings in your local paper, or in the shopfront of a local agent, are long gone. When Australians want to find a property to buy or find somewhere to list their home for sale, they head online. The income lost from newspaper advertising is made up for in online advertising as NewsCorp Australia is the majority owner of realestate.com.au and Domain was founded by Fairfax.
If you would like to sell your property online, there are a few options. You can look at free options such as GumTree. However, this is not recommended. The types of buyers on GumTree are bargain hunters. If you want to get a great result, it is best to use a paid website that can give you access to a variety of different sites to advertise.
The two dominant players in Australia’s online real estate listings market are Realestate.com.au and Domain.com.au. Both boast hundreds of thousands of listings and both are regular ports of call for home buyers, but which comes out on top?
There is not a lot in it. In fact, when Domain Group claimed the title of Australia’s number one property app in 2016, REA Group was quick to respond and the matter quickly ended up in court.
Realestate, being majority owned by NewsCorp Australia, claims to be number one and attracts millions of property seekers, each month to their site. However, they do not allow Private Sellers to directly access their site. They only permit Licensed Real Estate Agencies and they must be subscribers. ReDIY.com.au is a Licensed Real Estate Agency and do subscribe. We are also an approved uploader with them. Saying that, we do not want to sell your property or charge you commission. We merely want you to use our site to access Realestate. Their site is mobile friendly which is an attractor for buyers. They offer 4 types of Listings - standard, feature, platinum and premier. All have different fee structures. The site offers a user-friendly search engine that allows Buyers to search for a property by state, suburb or postcode, and the ability to refine the search to find exactly the right property.
Domain.com.au, has a stronghold on the market, in some of the Southern Sates and is a site that is also visited by millions each month. The company was founded by Fairfax Media, when the publisher branded their real-estate sections in print with the Domain brand and first established an online presence in 1999. Private Sellers can advertise on the site directly. Ads, for Private Sellers, on Domain cost $660 for eight weeks or $770 for 12 weeks. Their site has very similar user friendly search options for buyers and, again their site is visited by millions each month. Their site is also mobile friendly.
Really, does it matter which is Number One? They can fight for the title. We give you access to both for one cost. Without doubt, they are certainly the Top 2 Sites. Let's leave it at that. To attract all of the buyers, advertise your property on both sites, leaving no stone unturned.
Allhomes is part of the domain group, and is reportedly the No.1 property site in Canberra. On visiting their site, the majority of residential properties listed, are in fact, in the ACT. Therefore, if your property is located in the ACT, advertise it on Allhomes, as well.
If you are wondering if, through ReDIY, you can advertise on these sites, plus more, the answer is yes. You will have access to the 2 majors plus 8 other bonus sites for a one off, low fee. The advertisement remains on all sites until sold.
Advertising online with ReDIY.
Simply visit, www.rediy.com.au , sign up by creating a username and password. Your very own property dashboard is then available on our site.
You then enter the property details, submit your advertising text and upload your photos. All the information is stored in your dashboard. When you are satisfied with your advertisement, pay the low, one off fee and select "Go Live". Your advertisement is instantaneously on all sites. This is because we have built our site with an XML feed. This means what is entered on our site, feeds automatically to all sites at the press of a button.
Your dashboard is available to you 24/7 to make any changes or updates. As our site is also, mobile friendly, you can do this on the go. There is no limit to the amount of updates that you wish to make. This means you can update your open for inspection times as frequently as you need. Your advertisement remains on all sites until sold.
Because of Realestate's policy, our contact details are on your advertisement. Once the enquiry comes in, we load it into your dashboard, as well as emailing you. After you have made the initial contact with the prospective buyer, you can, from then on, deal directly with them.
We also offer options, such as a signboard and property brochures, if they are of interest to you.
ReDIY, Real Estate Do it Yourself is an innovative website, simple to use and has been born, with you in mind. The Do It Yourself Seller.