How can I get someone to buy my place, without using a Real Estate Agent?
ReDIY has the answer. It is easy, Pay only $299 plus GST, no commission, advertise on the major Real Estate Sites, present the property in its best light, have good, quality photos and an appealing text.
Presentation of the Property.
Real Estate Agents will suggest to Sellers that the Presentation of the Property will assist the Seller to achieve a higher Selling Price. This is true. There are many low cost, easy to fix issues that a seller can attend to. Starting on the outside: pressure cleaning of the driveway and paths, mowing the lawn, tidying the gardens, weeding, cutting back bushes and trees, cleaning out the gutters, fixing the front steps and railings, etc. First impressions count. Internally: de-cluttering, professionally cleaned carpets, touch up of painting, removal of mould, safe light switches and power points, thorough clean and tidy up. All of these will assist you to achieve a great selling price.
Buyers can tend to use all the minor maintenance issues as an excuse to lower the price they are prepared to offer. Eliminate as many as possible. However, it is not necessary to go to the extreme, with major renovations and expense.
Where do Real Estate Agencies advertise?
Real Estate Agencies advertise their properties for sale on Realestate.com.au and domain.com.au. The Sellers pay for the advertising in 90% of the instances. It is on top of the commission being charged by the Real Estate Agencies. It is also paid, upfront. This means that even if the property does not sell, the Seller is out of pocket in advertising costs, which can be over a thousand dollars and a lot more, in many cases. These major sites also have feature, premium, highlight and platinum listings, which again, costs a great deal to the seller, and not really worth the outlay. The higher the level of listing, the bigger the profile of the Agency. They also suggest that they can guarantee top spot or even first page. This is almost impossible. You only need 2 properties in the same suburb, in the same price range, to go on the market and they both cannot be guaranteed top spot.
Where can Private Sellers advertise?
When they are asking themselves the question, "Where should I advertise to get Buyers to Buy My Place?" The answer is "Where Buyers look when searching for a new property". This is on the major Real Estate Sites - realestate.com.au and domain.com.au. With ReDIY, Private Sellers can advertise on both these sites, plus 8 more for one, low cost, and nothing more to pay. ReDIY is Real Estate Do It Yourself, for Private Sellers to sell their own property, without an Agent, pay no commission and DIY.
How do Buyers search for Property?
Genuine, "ready to buy" buyers will enter in search criteria when searching for a property. They will enter a location, a price range and the "Must Have" features of the property that they are looking for. Whereas, the person just checking out the local market, may just enter the suburb and look at the first few pages and move on to something else.
Pricing the property.
If the property is priced according to the local market conditions, it will be found by genuine buyers that are looking for a similar property. Overestimating the asking price is probably the major reason that a property does not sell. The worst property in the worst area will sell, providing it is priced correctly. Naturally, when selecting an asking price, a little room for negotiation is advisable.
Advertising Text and Photos.
"Arghh, How do I, a Private Seller, write appealing text and take good photos, to get the Buyers to Buy My Place?" Once the property is clean and tidy take your photos. Take images of the appealing features of the property, whether they be internal or external. Try to borrow a good quality camera, with a wide-angled lens, if you do not already have one. ReDIY can enhance photos by removing unwanted items in the images and changing a day image to a well-lit dusk shot. The other alternative is to have professional photos taken. These often include a floor plan.
The text for the advertisement needs to be accurate and informative. The features of the property need to be included. This can be done in essay format or bullet points. Mention the feature that was the main reason that you purchased the property, in the first place. It could very well be the same reason that your future Buyer will want to buy the home. Also, note the features and benefits of the location - proximity to schools, public transport, shops, and other living conveniences. ReDIY can assist with the advertising script if required. Note: the Heading and the first couple of lines are what is seen on the first page of online advertising. Make these "Grab Attention".
So in answer to the question "How do I get Buyers to Buy My Place, as a Private Seller? Do research on the area and what recent properties are being sold for, prepare the property for sale, take good quality photos, write an informative text, advertise on the major real estate sites and negotiate offers with confidence. You will then have the property sold, will have saved many thousands of dollars, and achieved a great result.